YouTube recently announced that its daily view count for short videos has surpassed 5 billion. This news comes as a rare bright spot for Alphabet, as the company has been facing challenges in various other business ventures.
In a phone interview, Google’s Chief Business Officer, Philipp Schindler, described this as an “early stage” for Shorts on YouTube. However, for years, YouTube has been considered the gold standard for video creators because they can directly profit from advertisement revenue.
Schindler described YouTube as the “only destination where creators can make content in a variety of forms and for a variety of screens, and there are multiple ways to generate revenue.” He added that Alphabet’s goal is to make YouTube “the best place for short videos and creators.”
Other apps such as Snapchat and TikTok have launched creator funds that distribute revenue based on total views, but creators often complain that these programs are not transparent and sometimes barely yield any profits.
According to The Information, after years of resistance, Meta Company is considering the possibility of sharing advertisement revenue with creators. Meta’s owned app, Instagram, has its own short-video product called Reels.
In conclusion, YouTube’s recent success in the short-video market has brought renewed attention to the platform as a source of income for video creators. As competition in the market heats up, it will be interesting to see how YouTube adapts and continues to support its creators in the future.